General Questions

Getting started is quick and easy, you just need to set up a free account. Once logged in you can upload your opted in mailing list, select a template for your email and send it out. Our system will walk you through each step of the process, and once you've sent your email out we'll give you stats like who's opening it and clicking on links. We also help you expand your reach by sharing your emails on social media, all included in your account.
The click-through rate (define) is important because without it, you don't get conversions. However, there's no single benchmark click-through rate, because CTRs depend on many factors: whether you send to a business or consumer audience, the kind of mailing you send, how relevant it is to your audience, how often you send, your opt-in process, your use of personalization and segmentation and dozens of other factors. And most significantly, how many links you have in your email and if you are providing content such as articles, whether you include the entire article within the body of the email or you have a teaser or snippet that requires subscribers to click through to a Web site to read.
Beyond that, many companies calculate and report CTRs differently - using total rather unique clicks. Many subscribers will click on multiple links, which means that CTRs based on "total" clicks are typically about two times higher than those based on "unique" clicks..
That being said, below are some ranges for average CTRs for permission-based house lists. CTRs that we cite are based on unique clicks (only one click per person is counted) and are calculated as: unique clicks/emails delivered:
  • B2B newsletters typically range from 5% to 15%. If yours are consistently below that level then among other things, you are probably providing content of little value to your subscribers. Or you may have most of the content within your email, not giving subscribers a reason or means to click-through to your site.
  • B2C promotional emails often range from about 2% to 12%. Emails with less than a 2% CTR may be a result of over mailing and questionable opt-in processes.
  • Highly segmented and personalized lists (B2B and B2C) are often in the 10% to 20% CTR range. Also, email messages with very strong content but sent to unsegmented lists, like many news or trend-type newsletters, are often in the 10%-15% range.
  • Trigger or behavior-based emails (emails that are sent to a recipient based on some behavior they showed, such as clicking on a product link, visiting a specific Web page, etc.) are often in the 15% to 50% range.

SMS is an acronym for Short Message Service. It is a worldwide standard for communicating textually between cellular phones.

While most phones can send and receive email, email is not the same as text messaging. There are many differences--for example a text message is sent to a phone number, while an email is sent to an email address.

SMM involves promoting content in various ways to social media users, in attempt to increase traffic and exposure. SMM can involve developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites.

Other users who are a part of your network will be more likely to vote for your content or your submissions when they see them. People like helping others that they know and like, so being well-connected can lead to a lot of other users that are eager and willing to help you. Additionally, many social media users request votes for their submissions or for their content. In this case, having a large network of other users can lead to more votes.

the best thing to do is to be active. Pick a few sites that are well-suited to your interests or to the content that you want to promote, and be active everyday. Vote for others, leave comments, add friends, and submit content.